5Points Creative

Navigating the Wild World of 
Traditional Media in a Digital Age

Your one-stop guide for developing an effective and successful media strategy.

Developing a solid marketing plan is more complicated than ever. With so many media options available, your success hinges on knowing how and where to place your advertising so it reaches your audience in the most efficient and smartest way possible.

Full of practical insights and actionable strategies, 5Points Creative’s Media Guidebook shows you how to effectively integrate traditional media strategies into the rapidly evolving digital landscape so you can broaden your reach and stay competitive in your market.

  • Learn about the history of advertising and media and how they continue to evolve together.
  • Understand today's media climate, including the strengths and weaknesses of various mediums.
  • Get the latest research-backed advertising trends.
  • Discover how to tailor your marketing mix correctly so your brand appears everywhere it needs to
    be without increasing your budget to get it there.

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What You’ll Learn Inside This Guide

Discover how to effectively combine traditional media with the latest digital strategies using our valuable insights and practical steps to ensure you can compete in your industry and grow your audience.

  • Learn about the history of advertising and media and how they continue
    to evolve together.
  • Understand today's media climate, including the strengths and weaknesses
    of various mediums.
  • Get the latest research-backed advertising trends.
  • Discover how to tailor your marketing mix correctly so your brand appears
    everywhere it needs to be without increasing your budget to get it there.

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FREQUENTLY ASKED QUESTIONS

Is this guide really free?
Absolutely!

Our company doesn’t currently have a media plan in place. How difficult is it to get started?
It’s easier than you think when you know the right steps! This guide will show you what each phase of the planning process entails and give you a foundation for developing and using a media plan, including changing and revising parts of your plan when needed.  

Our company has a media plan, but it needs updated. Will this guide help?
As we all know in business, change is constant, and having the right resources is crucial to your success. Use the information in this guide to help update and reshape your plan, messaging, and the places you invest. Don’t be afraid to shift and change things as you go!

Does 5Points Creative offer media planning services?
Yes! We plan and place media in multiple states for many different types of clients, and everything discussed in this guide is based on the same business development principles we use in our work. Whether you do the marketing yourself, hire another marketing company, or work with us, you will find that the strategies presented in this guide are applicable to any business model.  

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